Merino, Barajas & Allen Wins National Award for Public Affairs Communications
The American Association of Political Consultants (AAPC) has recognized Merino, Barajas & Allen (aka, The MBA Group) with a prestigious national Pollie Award for excellence in public affairs communications, the agency announced today.
The firm, also known as The MBA Group, received a silver trophy in the category of Television (Public Affairs Division) for statewide and local ads created for its campaign, “El Agua es Asunto de Todos” (Water is Life).
The campaign focused on raising awareness about California’s drought and its impact to urban Latinos in the state, said Hector Barajas, a founding partner of the firm and lead consultant on the campaign.
“It’s very humbling to receive such a major award for work we did in same year our agency was established,” he said. “The recognition speaks to the quality of our work and aggressive, creative approach we take to generate high-impact results for our clients.”
The American Association of Political Consultants presented the agency with its award at its annual conference held last week in – Pollie Awards Conference in Huntington Beach, California.